If you’re an artist looking to land clients or licensing deals, a strong portfolio is your best asset. But what makes one portfolio stand out while another gets overlooked?

1. Keep It Cohesive

A portfolio that feels intentional and curated gives off a professional and polished vibe. Make sure your chosen pieces feel like they belong together, whether through a consistent color palette, medium, or subject matter.

2. Mockups Make a Difference

Clients and art directors don’t always have the imagination to picture your work on products. Show them! Using mockups of stationery, fabric, or home decor featuring your designs helps them visualize your art in a real-world setting.

Looking for some great mockup options? Check out these mockup bundles by Creatsy! They're my favorite mockup resource:

Fabric bundle
Wallpaper bundle
Women's fashion accessories bundle

*The above are affiliate links, and I will receive a small amount of commission from purchases. I only recommend products I use and love.

3. Think of Instagram as a Mini-Portfolio

If an art director checks out your Instagram, what will they see? Planning your grid thoughtfully (balancing simple and complex images, colors, and subject matter) can turn your Instagram into an effective portfolio extension. Tools like Adobe InDesign help artists pre-plan their feed to create a polished, cohesive look.

A great portfolio doesn’t just show your work. It makes it easy for clients to imagine working with you.

Want to pitch your artwork to your dream clients but feel overwhelmed?

Learn about the 5 surprising things that you can let go of to start pitching right away.

Plus get inspired by the Primed Portfolio Checklist!