One of the most exciting (and sometimes nerve-wracking!) parts of being a creative is figuring out which companies to pitch your work to. After all, there are so many possibilities. How do you know where to start?

The secret? Your signature style.

Your unique artistic voice doesn’t just make your work stand out — it’s also the best way to find brands that will love what you create. Ready to find those dream companies? Let’s break it down!

1. Get Super Clear on Your Style

First things first: take a closer look at your work. What makes your art yours?

• Do you tend to create certain themes, like florals, geometric patterns, or cute characters?
• Are you all about bold, bright colors? Or maybe softer, muted tones?
• What kind of vibe does your work give off? Playful, elegant, quirky, or cozy?

If you can describe your style in a couple of sentences, you’ll have a solid foundation for finding brands that are the perfect match.

2. Spot Brands That Feel Like a Natural Fit

Take some time to dig into brands you admire. Look at their products, website, and social media. Does their aesthetic remind you of your own? If yes, add them to your “to-pitch” list!

For example:

• If your work is colorful and playful, try kids’ products, stationery, or gift wrap brands.
• If your style is more delicate and neutral, home décor or high-end fashion brands could be a great match.

Pro tip: Trust your gut! If something feels like a match, you’re probably onto something.

3. See What’s Working for Similar Artists

Look around at other artists with a style like yours. Who are they collaborating with? While every artist’s path is different, this can give you some ideas for companies that might be interested in your work too.

4. Think About the Brand’s Audience

Your work should connect with the company’s audience, so think about who they’re selling to.

• If your art is bold and modern, it might not vibe with a super traditional company, but a trendy lifestyle brand could be perfect!
• If your work feels cozy and nostalgic, a boutique brand or small-business shop might be your sweet spot.

It’s all about finding the overlap between your style and their audience.

5. Look for Shared Values

Do you care about sustainability, inclusivity, or supporting local businesses? When you pitch to brands that share your values, it’s easier to feel excited about working together, and that passion will shine through in your work.

6. Start Small (and Build Up)

If you’re new to pitching, start with smaller indie brands or local businesses. These companies are often more open to trying fresh ideas and love collaborating with emerging artists. Plus, it’s a great way to build your portfolio and confidence!

7. Remember: It’s Okay If It’s a “No”

Rejection is part of the process, so don’t let it stop you. If a company isn’t the right fit, it just means you’re one step closer to finding one that is. Keep going. You’ve got this!

Want Help Tapping Into Your Unique Creative Voice?

Everything starts with finding your creative voice. When you know what makes your work you, it becomes so much easier to create art you love, and that others are naturally drawn to. My free guide is here to help you uncover your unique style and lean into it with confidence.